The Hain Celestial Group, Inc., Lake Success, N.Y., announced a packaging refresh for its DREAM non-dairy beverage brand.
The new packaging, designed by The Biondo Group, Stamford, Conn., shows great taste appeal and consistency across the line to help consumers easily identify their favorite DREAM product on shelf. The refrigerated RICE DREAM products will also transition to this new design.
The redesign communicates the brand’s non-GMO Project verification on the front of the packaging, and will eventually transition to an easy-to-open screw cap that is more consumer-friendly.
"The packaging refresh allows the quality and many varieties of DREAM to take center stage, and gives each non-dairy beverage a consistent, easily identifiable look," says Donna Iannucci, vice president of marketing.