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Every year when Halloween candy hits shelves, 86%* of parents confess to swiping some treats from the family and their kid’s candy stash. This year, Klondike, Breyers & REESE’S are launching an integrated campaign to keep the Halloween candy safe by bringing parents free frozen treats loaded with REESE’S to satisfy their candy cravings.
the share of redemption captured by offers that are loaded directly to shoppers’ retailer loyalty accounts (load-to-card) grew 20% between 2015 and 2016.
Analysis by Inmar, Inc., Winston-Salem, N.C., of 2016 coupon activity reveals an ongoing "promotional transposition" with paperless, digital coupons beginning to overtake traditional paper coupons in popularity.
During the past three or so years, the digital players have undergone significant changes to adapt to the changing demands of both retailers and brands.
According to a recent study, 25 percent of food industry insiders believe that Rebiana-based sweeteners will have a significant impact on new product formulation.
Using coupons, eating fewer meals out, preparing more home cooked meals from scratch, and substituting private label products for leading branded items are just a few of the strategies market intelligence source Packaged Facts expects to see consumers utilize this year.