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Cold Foods Industry News

Just the Facts

February 9, 2009
Using coupons, eating fewer meals out, preparing more home cooked meals from scratch, and substituting private label products for leading branded items are just a few of the strategies market intelligence source Packaged Facts expects to see consumers utilize this year.



Using coupons, eating fewer meals out, preparing more home cooked meals from scratch, and substituting private label products for leading branded items are just a few of the strategies market intelligence source Packaged Facts expects to see consumers utilize this year. Despite the recession, Packaged Facts says consumer interest in health-oriented and environmentally-friendly products will not diminish.

More for your money - this is the message that many restaurants sent to consumers last year by offering value pricing. Mintel Menu Insights said restaurants ranging from quick service, including Subway and Pizza Hut, to more upscale eateries, such as Ruth’s Chris Steak House, all offered “special, affordable” prices on meals.

Confused by the way the Salmonella Saintpaul outbreak was handled last summer? You aren’t alone. A recent study by the Food Policy Institute at Rutgers University, New Brunswick, N.J., found that eight out of 10 consumers surveyed in August and September last year said they had heard of the Salmonella Saintpaul outbreak. When asked what foods were involved (without prompting), 33 percent of respondents said tomatoes, while 10 percent said peppers and 19 percent mentioned both. While peppers eventually were implicated as the culprit, 33 percent of consumers surveyed said they did not know tomatoes were cleared of blame.
Source: The Packer.com
KEYWORDS: coupons home-cooked meals market trends Packaged Facts private label

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