Refrigerated Frozen Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Refrigerated Frozen Foods logo
  • NEWS
  • PRODUCTS
  • COLD STORAGE
    • Cold Storage Trends
    • Farm to Frozen
    • Supply Chain & Logistics
  • PACKAGING
  • TOPICS
    • Food Safety
    • Product Development & Manufacturing
    • Sustainable Solutions for Cold Foods
  • MEDIA HUB
    • Play Our Word Game
    • Podcasts
    • Videos
    • Polls
    • Webinars
  • DIRECTORIES
    • Cold Storage Construction Guide
    • Warehouse Guide
    • Food Master
  • MORE
    • Cold Chain Perspectives
    • Case Studies
    • C-Suite Q&A
    • Top 150 Processors
    • Awards >
      • Best New Retail Products
      • Cold Storage Facility of the Year
      • Processor of the Year
    • Directory of Associations
    • R&FF Store
    • Calendar of Events
    • FA&M Conference & Expo
  • EMAG
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP!
New Retail ProductsSustainable Solutions for Cold Foods

The Kingfish Company Launches Sustainably Raised, Flash-Frozen Dutch Yellowtail Tuna at Whole Foods

Farmed Dutch Yellowtail Tuna Refrigerated Whole Foods Kingfish Company
June 8, 2021

The Kingfish Company in The Netherlands has launched sustainably raised Dutch Yellowtail tuna exclusively at Whole Foods to coincide with World Oceans Day on June 8. 

Available in a package of two 8oz. skinless, boneless fillets, Dutch Yellowtail is flash frozen to protect the texture and integrity of the fish and its fresh, delicate taste. The premium sashimi-grade fish is described by Barton Seaver, chef and author of The Joy of Seafood as, “rich in texture somewhere between tuna and sea bass.” Kingfish in-house chef Martin Scherp notes “the fish naturally lends itself to raw, smoked, or cooked preparations and is an excellent alternative to Halibut or Chilean Sea Bass.” 

Yellowtail is traditionally known for its versatility in cooking techniques and recipes from cultures around the world, most notably with Italian and Japanese cuisines. With its premium quality and low environmental impact, Dutch Yellowtail is served as the yellowtail of choice in a variety of preparations on menus in Europe by leading chefs such as Masayoshi Hanada of Sushi B in Paris, Schilo van Coevorden of Taiko Amsterdam and Dubai, and Hamish Brown of Roka by the Zuma Group in the UK.  

Commonly known as Yellowtail, Hiramasa, Kingfish, or Amberjack, this Yellowtail is distinctively named for its country of origin. Dutch Yellowtail comes from the province of Zeeland in The Netherlands where the fish are raised antibiotic and GMO free in a green-energy, land-based farm with water from the pristine marine estuary of Oosterschelde, a Natura 2000 nature reserve. It is the first Yellowtail certified by the Aquaculture Stewardship Council (ASC) and Best Aquaculture Practices (BAP), and has earned the Whole Foods Market Responsibly Farmed seal.

“Uncompromising quality and sustainability are at the core of our mission, and so every step of our full cycle  process is focused on the wellbeing of the fish and on minimizing our impact on the environment,” says The Kingfish Company CEO Ohad Maiman. “That is why we are now introducing our product from The Netherlands in the US, in preparation for our US farm, which is currently in development in Maine.” 

The farm in The Netherlands uses 100% renewable energy, a state of the art heat exchange system, and operates on seawater to avoid the waste of fresh water. The Kingfish Company is recognized within the industry as a leader in technology-driven, land-based aquaculture and is in advanced development of its first U.S. farm in Jonesport, Maine, to achieve its goal of providing a local, fresh, and sustainable contribution to domestic food security.

Dutch Yellowtail is GMO-free, antibiotic-free, and hormone-free. Available in a package of two 8oz portions, Dutch Yellowtail can be found in the freezer section of Whole Foods Market locations nationwide.

About The Kingfish Company’s Dutch Yellowtail

The Kingfish Company is a pioneer and leader in sustainable land-based aquaculture. It raises its premium Dutch Yellowtail on a land-based farm with a state-of-the-art recirculating aquaculture system (RAS), which protects biodiversity and ensures bio security. Animal welfare is paramount, and the fish are raised without use of antibiotics, GMOs, hormones, or vaccines. Operations run on 100 percent renewable energy, sourced from wind, solar and biogas. The company’s facilities operate on sea water, avoiding wasting of precious fresh water.

Dutch Yellowtail (also known as Yellowtail, Hiramasa, or Amberjack) is The Kingfish Company’s premium fish well known in Italian and Asian cuisines for its versatility with cooked and raw preparations. Dutch Yellowtail is certified and approved as sustainable and environmentally friendly by the Aquaculture Stewardship Council (ASC), Best Aquaculture Practices (BAP) and British Retail Consortium (BRC). It was the winner of the 2019 Seafood Excellence Award, is recommended as green choice by Good Fish Foundation, and has earned the Whole Foods Market Responsibly Farmed seal.

KEYWORDS: flash frozen frozen seafood frozen seafood trends Netherlands sustainable fishing practices sustainable seafood The Kingfish Company tuna Whole Foods World Oceans Day

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

    Top of the Freezer: R&FF’s Best New Retail Products

    From BFY proteins to globally inspired treats, these...
    Product Development & Manufacturing
    By: Kelley Rodriguez
  • Pasco Exterior

    Reser’s Fine Foods: From Farmhouse Kitchen to ‘Good Times’ Everywhere

    A home-based potato salad company started 75 years ago...
    Product Development & Manufacturing
    By: Kelley Rodriguez
  • FromtheColdCorner-Anchor_1170x658.jpg

    EPR, Plastic Packaging for Cold Foods & More

    As consumer and regulatory pressure put plastic in the...
    Sustainable Solutions for Cold Foods
    By: Kelley Rodriguez
Manage My Account
  • eMagazine
  • What’s Hot in Cold Newsletter
  • Manage My Preferences
  • Online Registration
  • Customer Service

More Videos

Popular Stories

From the Cold Corner with Americold's Rob Chambers feature image

How Cold Chain Strategy Is Replacing Capacity

Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

Top of the Freezer: R&FF’s Best New Retail Products

1170x658 of Cold Storage Podcast with Jennifer Jewers Bowlin and Craig Handy

ASRS, AI & Adaptability: What's Shaping the Future of Cold Storage

2026 Processor of the Year

 

Does your facility lead the industry? Nominate your cold storage facility today!

Events

June 17, 2025

Refrigerated & Frozen Foods’ State of the Cold Chain

On Demand Kelley Rodriguez, Editor in Chief of Refrigerated & Frozen Foods, will be joined in this 60-minute webinar by industry experts to help unpack the latest research.

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

See More Products
New Retail Products

Explore the newest flavors, textures, and innovations in the frozen food aisle!


SEE WHAT'S NEW!
Play Refrigerated & Frozen Foods’ Cool Word of the Week! There's a new word every Wednesday.

Related Articles

  • frozen pasta debuting at Whole Foods.

    Ripi Launches Chef-Driven Frozen Pasta at Whole Foods Market

    See More
  • Soozy's Grain-Free Low Carb Gluten Free Plant Based Bagels Bread Whole Foods

    Soozy's Grain-Free Launches Low-Carb, Gluten-Free, Plant-Based Frozen Bagels and Breads at Whole Foods

    See More
  • Pitaya Foods new regenerative frozen fruit.

    Pitaya Foods Launches First Regenerative & Organic Frozen Fruit Line at Whole Foods

    See More

Related Products

See More Products
  • The 10 Principles of Food Industry Sustainability

  • Handbook of Frozen Foods

See More Products

Events

View AllSubmit An Event
  • June 17, 2025

    Refrigerated & Frozen Foods’ State of the Cold Chain

    On Demand Kelley Rodriguez, Editor in Chief of Refrigerated & Frozen Foods, will be joined in this 60-minute webinar by industry experts to help unpack the latest research.
  • June 2, 2016

    The Digital Convergence Forum at GS1 Connect 2016

    The Digital Convergence Forum at GS1 Connect 2016, presented by GS1 US with thanks to knowledge partner McKinsey & Company.
View AllSubmit An Event

Related Directories

  • The Protectowire Company

    The Protectowire Company Inc. provides fire detection systems for cold storage facilities. Their heat-sensing cable detects fires along freezers, coolers, conveyors, and storage areas, helping operators and owners identify problems early in the harsh environments common throughout the cold storage industry.
  • Chicken of the Sea Frozen

×

Elevate your expertise in refrigerated and frozen foods with unparalleled insights and connections.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Service
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBLITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing