Tofurky, a leading independent producer of plant-based proteins in the U.S., is setting aside self-interest to call on consumers to join in the battle against climate change. For the first time, a brand is creating billboards at shelf level, dedicating its packaging to advocacy with the goal of inspiring widespread consumer action.
Beyond using physically sustainable materials and ingredients, Tofurky Plant-Based Burgers now feature bold callouts on the front of each package that serve as conversation starters, calling attention to one of the most pressing issues of our time. They provide a resource for those questioning the impact their food choices have on the environment and the future of meat production.
Tofurky’s Plant-Based Burgers already embody the mission to build a more sustainable world through efficiencies in packaging, ingredients, food waste, transportation related emissions, and now, are going beyond the brand by calling on consumers to organize and take action for the planet. With six different messages, each package boldly calls on shoppers to get involved in the fight against climate change – for example, “Talk to your reps about climate change. Call 202-224-3121,” and “Elect leaders who will fight climate change.” Each package also features a QR code linking to a resources and activism page with additional information for consumers. Here, visitors can register to vote, find phone numbers and text services for their representatives, sign pledges and have access to scripts to use when contacting policy makers. There are also additional statistics to learn more about getting involved in the fight for change.
“Our company is rooted in the founding belief that food can be a catalyst for social and environmental reform,” said Tofurky CEO and president Jaime Athos. “What if we told you that according to studies, raising livestock accounts for an estimated 15% of global emissions? That’s as much as all forms of transportation on Earth - cars, boats, planes and trains combined. The majority of those emissions come directly from cows. To beat climate change, we have to think big and we need to act together as climatarians. Americans eat 50 billion hamburgers every year, equating to about 150 per person annually, and right now, only 1 percent of those are plant-based. We need to prepare for a future where we can feed people while producing less animal protein than current levels. Government funding can back plant-based R&D research that can put us on the right path to achieving this goal. We want to support those who are conscious of their decisions and are looking to make positive changes rather than a negative impact. It’s a win-win for the environment and burger-lovers.”
According to The United Nations Environment Assembly, studies show that plant-based burgers require 75 to 99 percent less water, about 95 percent less land and generate 87 to 90 percent fewer emissions than their beef counterparts. Tofurky is taking their initiatives a step further to motivate action and make a tangible difference.
After an initial launch in January of 2020, Tofurky worked to extend shelf life of these burgers from 30 to 40 days, which is noteworthy for ready-to-cook products that are traditionally labeled with around 10-15 days. This shelf life prevents retail shrink and ultimately reduces waste. These patties are a tender, juicy, kapow! of savory goodness made from a base of soy and vegetable protein and seasoned with salt, onion, garlic, and black pepper. The two-patty packs use sturdy, recyclable cartons with 23 percent less paperboard material, with inner packaging measuring 69 percent less plastic waste than others. The burgers still have a more sustainable footprint given the ability to use all parts of the soybeans when compared to pea protein found in competitors.
A Certified Benefit Corporation, Tofurky puts purpose before profits and reinvests in a wide variety of environmental initiatives, advocates for animal welfare and invests in community. The brand has always focused on sustainability and activism, including lobbying for labeling reform, but this new endeavor is taking activism a step further. Being a B-Corp., Tofurky is subject to public audits of supply chain, employee welfare and environmental practices. Like all Tofurky products, Plant-Based Burgers are 100 percent non-GMO, vegan and use local and organic ingredients whenever possible.
Plant-based Burgers are available in packs of two. The new packaging can be found in retailers nationwide starting in June wherever Tofurky Plant-Based Burgers are sold with an SRP of $5.99.
About Tofurky
Founded in 1980, Tofurky is the leading independent plant-based protein producer in the nation, making lip-smacking plant-based foods that are kind to people, animals and the environment. All Tofurky’s chef-crafted foods are made with the highest quality ingredients and are indulgent ways for everyone from vegans to flexitarians to enjoy their favorite comfort foods. All Tofurky products are 100 percent non-GMO, vegan and use local and organic ingredients whenever possible. As a Certified Benefit Corporation, Tofurky puts purpose before profits and reinvests in a wide variety of environmental initiatives, advocates for animal welfare and invests in its community.
