GoodPop Frozen Pops is marking World Vegan Day (11/1) with the launch of on-demand delivery and expanded e-commerce offerings.
The GoodPop Shop will offer delivery in 30 minutes or less throughout Texas on DoorDash, GoPuff, Grubhub, Postmates, and Uber Eats, with more states rolling out soon. In addition, GoodPops are available through Instacart and Amazon delivery via Whole Foods Market. With 19 flavors, GoodPops are available in 40 states through retailers including Costco, Kroger, and Publix, bringing non-dairy and vegan options to more people.
In the last year, GoodPop has experienced double-digit sales growth since reformulating its products to be 100% plant-based.
The growth rate for the U.S. plant-based food market more than doubled in 2020, as sales surged 27% to $7 billion, according to the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI). According to SPINS data, plant-based novelties (any treat on a stick, cone or sandwich) has grown this year by 35%, rapidly gaining share of the total novelties category.
The company recently refreshed its packaging, with attention to its mission to "Pledge Good. Do Good. Feel Good." The back of the box is dedicated to GoodPop's Pledge Good Foundation, and has a call to action for how customers can take part by taking the #pledgegood challenge to do a good deed at goodpops.com/pledgegood. On the front of the box, the new logo is an updated banner with a designated brand color, Good Day Teal, which evokes a feeling of warmth and showcases its mouthwatering pops.
"The good in our name isn't just about the ingredients we use or the way our products taste, it's an integral part of GoodPop's mission to use our frozen treats as a vehicle to do social and environmental good," said Daniel Goetz, CEO and founder, GoodPop. "As we continue to grow and make our products available to more people, it's encouraging to see mainstream audiences embrace a plant-based lifestyle. We're grateful for all the partners and people that are helping to share our mission to create positive change in the world."
GoodPops are available for a suggested retail price of $4.99 - $5.99 and are USDA certified organic or Non-GMO Project Verified, dairy and gluten-free, and made without HFCs, GMOs, refined sugars or sugar alcohol sweeteners.