Seeing a market gap and consumer demand for an egg-alternative that is delicious, high-protein, minimally processed and convenient, Hodo introduces the breakthrough Vegan All-Day Egg Scramble.  

Hodo’s plant-based egg not only tastes like scrambled eggs, it has as much protein as a chicken egg, zero cholesterol, 30% more protein than the largest egg-alt player in the market, and is also high in fiber, calcium and iron.

The primary ingredient of the All-Day Egg Scramble is soybeans - and Hodo uses only North American grown, organic, and non-GMO soybeans. True to Hodo’s mission, the All-Day Egg Scramble helps to address the environmental impacts of our food system and climate change, while meeting the high expectations of consumers who just want to eat tasty food that is healthy and humane.

Hodo’s plant-protein is ready for breakfast and beyond. As a convenient, ready-to-eat, no-cook substitute for animal eggs, the All-Day Egg Scramble makes delicious comfort meals right out of the package. Top your toast, bundle up in a burrito, or stir fry with rice. It mimics the flavor of eggs wonderfully straight from the microwave. Just heat and eat, right out of the clean-label package.

“The All-Day Egg Scramble is a twist on a Hodo bestseller from our early days at farmers’ markets, reflecting the wholesome craveability and convenience of this plant-protein egg alternative,” says Hodo founder and CEO Minh Tsai. “Hodo’s Egg Scramble tastes like eggs and is made of clean, whole plant-based ingredients: true to Hodo’s farmers’ market roots in deliciousness, health, and convenience.”

Hodo’s new All-Day Egg Scramble will launch at 1,500 stores nationwide, including Whole Foods Market, Natural Grocers, Sprouts Farmers Market and GTFO, It's Vegan. The All-Day Egg Scramble will also be available for foodservice.

About Hodo
Hodo is an award-winning, innovative, and artisan plant-based protein company. Hodo’s plant-based meat- and egg-alternative foods and tofu are made with organic, non-GMO soybeans and are protein-rich, nutrient-dense, gluten-free, and vegan (of course). Featuring bold, global flavors in convenient, ready-to-eat formats, Hodo is tasty right out of the box. Every day, we are building a more environmentally sustainable food system. Beginning with one farmer’s market stand and growing to serve stores and restaurants nationwide, Hodo is committed to organic, whole ingredients and crafting better-for-you plant-based foods that are always delicious.