Blue Bunny is adding a new product to its popular minis line. Joining the brand's Mini Swirls, new Mini Bars will offer the perfect frozen treat that brings all the fun and crunch of a full size bar in a smaller, snackable size. The new frozen dairy dessert bars are dipped in a delicious cookie crunch coating with smooth swirls of additional flavor inside. Mini Bars will come in an assortment of flavors that combine the classics with a fun spin, including Vanilla Caramel Crunch, Chocolate Cookie Crumble and Strawberry Shortcake.

The brand also debuted new Soft scoopables, offering a new take on soft serve, and two new Twist Cones flavors. Soft scoopables, which are easy to scoop and deliciously soft straight from your freezer, will be available in Vanilla, Chocolate, Cookies & Cream, Strawberry and Mint Chocolate Chip.
 "Following the success of Mini Swirls, we knew we wanted to grow our 'Mini' platform with a new product lineup that offered the same snackable indulgence as the cones," said Jeremy Hrynewycz, Brand Marketing director, Blue Bunny. "We are proud to launch Mini Bars as a new way to bring joy to consumers' everyday lives with the perfect frozen treat that's mini in size, but mighty in crunch."

"At Blue Bunny, we pride ourselves on making fun a part of consumers' lives every day. To that end, we're thrilled to debut these new products that will bring playful indulgences to freezers across the country, making it more convenient than ever to have fun every day," Hrynewycz said. "Individuals and families nationwide will love these new additions to our brand portfolio as the Mini Bars, Soft scoopables and new Twist Cones flavors offer consumers a new way to make each day more fun."
 You can find these exciting new flavors now at retailers nationwide starting at $4.98.
About Blue Bunny 
For more than 80 years, Blue Bunny has been crafting delicious dairy desserts made with fun, fresh ingredients. Today, Blue Bunny offers over 75 varieties of frozen treats. Blue Bunny continues to innovate, bringing playfully indulgent frozen treats to freezers across the country, most recently with their perfectly indulgent Mini Bars and new take on soft serve – Twist Cone and Soft scoopables. You can find fan favorites, like the Mini Swirls cones, their signature Bunny Tracks scoopables, and their award-winning Load'd Sundaes packed with tons of mix-ins, on shelves or being served near you!