The Kroger Co. recently announced the launch of Kroger Mercado, a Hispanic-inspired brand joining the retailer's Our Brands' roster of products exclusively sold at Kroger Family of Stores. Kroger Mercado's expansive assortment now offers more than 50 products, including items such as fresh meat, beverages, snacks, sides, desserts and more.

"Kroger Mercado embraces Hispanic culinary heritage with the quality and innovation our customers have come to know and expect from Our Brands," said Juan De Paoli, vice president, Our Brands for Kroger. "We are thrilled to offer authentic products that are accessible and exceptional in quality, creating a brand that fills a void for some customers and creates a cultural experience for others. Kroger Mercado is Fresh for Everyone."

Kroger Mercado celebrates the tradition of Latin American foods with authentically inspired products. The line includes a range of items including core Hispanic ingredients needed to make a favorite treasured recipe to deliciously sweet and refreshing beverages, including: 

  • Queso Fresco and Queso Panela
  • Oaxaca Cheese Ball
  • Ready to Cook Flour Tortillas (in the refrigerated section)
  • Chorizo Ground Sausage 
  • Thin Sliced Beef Strip Steak
  • Pork Stew Meat

Kroger's Our Brands includes more than 13,000 quality guaranteed items that families know they can trust from customers' favorite brands such as Private Selection, Simple Truth, Murray's Cheese, Home Chef, Smart Way, Vitacost and more.

Kroger® Mercado products and Kroger's Our Brands items can be purchased shopping in-store, through Kroger Pickup or delivered. 

About Kroger
At The Kroger Co., we are dedicated to our Purpose: To Feed the Human Spirit. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025.