US Foods Holding Corp., one of America’s leading food service distributors – announced the launch of its Spring 2024 Scoop. Themed “Get to Know Serve You,” the issue highlights products under the company’s newly branded “Serve You” portfolio featuring more than 1,700 US Foods Exclusive Brands products that offer plant-forward, gluten-free certified or clean ingredient labels with no ingredients on the US Foods Unpronounceables List.

“Given evolving dietary and lifestyle preferences, it’s more important than ever for operators to appeal to a variety of diner desires, but the challenge is that there is no one-size-fits-all solution,” said Stacey Kinkaid, vice president of product development and innovation for US Foods. “With Spring Scoop, we’ve delivered a variety of on-trend, high-quality products that can meet specific preferences, while also appealing to all diners regardless of their dietary or lifestyle choices. Most importantly, all products help save operators back-of-house labor and are highly versatile without sacrificing flavor.”

US Foods “Serve You” products appeal to diners who want more personalization given their dietary and lifestyle preferences are great tasting and can work across a variety of menu options. As aligned with the company’s Scoop commitment, the items are developed with operator needs in mind and offer menu versatility and labor savings of between 30-90 minutes per case as compared to making them from scratch.

Product highlights include:

• Plant-Forward: Plant-forward products on the menu are expected to grow by more than 517% over the next four years according to Dataessential as more vegan, vegetarian, and flexitarian diners seek expanded dining options.
• Gluten-free certified: With nearly 30% of consumers limiting or avoiding gluten, it is critical for operators to offer a variety of flavorful gluten-free options that appeal to a wide variety of diners.
• Clean ingredient labels: The company’s Unpronounceables List initiative offers products with ingredient profiles that do not contain certain ingredients, such as artificial flavors and artificial (FD&C) colors, hydrogenated oils, high-fructose corn syrup or added MSG.

About US Foods
With a promise to help its customers Make It, US Foods is one of America’s great food companies and a leading foodservice distributor, partnering with approximately 250,000 restaurants and foodservice operators to help their businesses succeed. With more than 70 broadline locations and approximately 90 cash and carry stores, US Foods and its 30,000 associates provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. US Foods is headquartered in Rosemont, Illinois.