Dairy Farmers of America (DFA) is introducing a first-of-its-kind real dairy milk that contains only 50 calories per serving with 75% less sugar than fat-free skim milk. Milk50 by DairyPure contains the same key nutrients found in other dairy milks, including 9 grams of protein -- significantly more than most plant-based beverages. 

The new lactose-free, reduced-calorie milk—available in original, chocolate, and vanilla—offers a more nutritious option than plant-based beverages, which lack the protein and other nutrients in real dairy milk. 

"Milk50 is revolutionizing the dairy aisle with real dairy milk that addresses the top concerns of health-conscious consumers – calories and sugar," said Rachel Kyllo, chief marketing officer of Dairy Brands at Dairy Farmers of America (DFA). "While some people switched to plant-based alternatives seeking lower calories, they've been forced to compromise on both taste and nutrition. Now they don't have to settle for less." 

A 1-cup serving of Milk50 contains 9 grams of protein compared to 1-2 grams in most almond and oat drinks, and just 2-3 grams of sugar, depending on the variety. A serving of Milk50 is also an excellent source of calcium (20% Daily Value) and a good source of vitamin D (10%) and vitamin A (15%). Unlike many alternatives, Milk50 achieves its benefits without artificial flavors or colors. 

Using an advanced ultra-filtration method, Milk50 removes sugar while preserving protein. It delivers creamy, rich-tasting milk with just 50 calories per serving. It's the first and only dairy milk to achieve this breakthrough. 

With 75% of the sugar removed in Milk50, a touch of sweetness is added back in to achieve an ideal taste profile. The original and vanilla flavors contain allulose, a sweetener that is gaining popularity in recent years because it has the taste and texture of sugar but with about 10% of the calories in sugar (0.4 calories per gram in allulose compared to 4 calories per gram in sugar and other carbohydrates). Allulose is classified as a carbohydrate and research shows it does not raise blood sugar levels. 

Milk50 will be sold at Target stores nationwide and select West Coast retailers, including Walmart, Albertsons and Stater Bros. Markets. Original, chocolate, and vanilla varieties will be available in 48-ounce plastic bottles in the dairy aisle for a suggested retail price of $4.49.  

About Dairy Farmers of America 
Dairy Farmers of America (DFA) is a farmer-owned leading global dairy cooperative focusing on sustainability, innovation, community and the future of family dairies. While supporting and serving more than 10,000 farmer-owners, DFA manufactures nearly every form, function and flavor of high-quality nutritional dairy products, including fluid milk, cheese, butter, ice cream, dairy ingredients and more. These products connect our Cooperative’s family farms to family tables with national and regional brands, such as Alta Dena Dairy, Meadow Gold Dairy, Friendly’s, Borden Cheese, Plugrà Premium Butter and Kemps, to name a few. On a global scale, we work with some of the world’s leading food companies to develop ingredients that deliver the greatest source of nutrition to consumers around the world, while staying committed to social responsibility and ethical farming.