Noble Foods—best known for its flagship brand, the happy egg co.—has partnered with Starfrost, a leading innovator in cooling technology, to launch a new range of value-added, ready-to-cook omelettes.

Central to this collaboration are two of Starfrost’s state-of-the-art Helix Spiral Freezers, which are enabling Noble Foods to launch a new production line efficiently while maintaining the highest standards of product quality and consistency.

“We’ve always taken pride in delivering high-quality, egg products, and we’re seeing increasing demand for more convenient, nutritious and protein-rich options that suit today’s fast-paced lifestyles. Moving into the pre-prepared food space was a natural progression. Here at our new innovation and manufacturing site, our first products off the production line are frozen omelettes by the happy egg co., which is part of our new value-added pipeline,” said Pete Robinson, project and engineering manager at Noble Foods.

We hadn’t used automated freezing or chilling systems before, so we wanted to pursue the best options for our ambition. We considered liquid nitrogen initially, but the costs and supply logistics made it less viable. Cryogenic freezing comes with volatile pricing and complex transport considerations, whereas mechanical freezing offered more stability and lower long-term costs. After in-depth discussions with Starfrost, we were confident their mechanical freezing systems could achieve the same high-quality results with greater consistency.”

The freezing process allows Noble Foods to seamlessly switch between products or recipes.