"It's Me O'Clock." "It's Time to Give In." That's how Kraft Foods, Northfield, Ill.,  talks about its latest sweet treat, new sugar-free Jell-O Mousse Temptations.

Available in three varieties -- Dark Chocolate, Chocolate Indulgence and Caramel Creme -- these refrigerated snacks contain only 60 calories per serving.

Advertising Age said DraftFCB, Chicago, developed creative for TV, print, online and in-store promotions. Advertising positions new Jell-O Mousse Temptations as an alternative to ice cream, worthy of a woman's "me time."