HP Hood Releases Cream-Inspired Soup Truck
HP Hood, Lynnfield, Mass., launched Soup Boutique, a touring food truck sampling chef-created soups featuring Hood cream.
Through Dec. 13, Hood will be sampling hot soups at select locations on specific dates in Boston, Portland and Providence. Each stop will offer two soup selections—one original recipe created by a leading local chef based in that stop’s city, and one classic Hood soup recipe prepared by chef Jonathan Dunn of Lavishly Dunn Catering. Fans can follow the truck on Facebook and on Twitter by using the hashtag #HoodSoupTruck for a chance to win a Hood Soup Boutique prize package each week of the tour. In the spirit of holiday giving, Hood is donating $1 to a local food bank in each city for every sample distributed.
"Top New England chefs have used Hood cream in their recipes for decades, and with our Soup Boutique, everyone can get a taste of how Hood’s high-quality cream products can elevate a dish," says Lynne Bohan, vice president of public relations. "During this holiday season, we’re also proud to be assisting organizations helping those in need.”
Featured chefs will meet and greet guests during select times throughout the tour, and Hood representatives will hand out recipe cards and coupons for Hood cream products. To participate in the Soup Boutique giveaway, post a response to the question “In what dish do you love using @HPHood Cream?” to Twitter using the #HoodSoupTruck hashtag, or share your response on to the contest tab on Hood’s Facebook page. One lucky winner will be selected each week to receive a Hood Soup Boutique prize package, including a $100 restaurant gift card to that week’s chef’s restaurant, Hood cream coupons, cookware and a Hood New England Dairy Cook-Off cookbook. Entries are limited to one per person per week.
To learn more about the soup truck’s whereabouts, go to www.Hood.com/soupboutique.