Blue Horizon Wild, Framingham, Mass., created individual portion size entrées and unveiled new branding on packaging, product displays and other marketing materials designed to drive greater consumer awareness of the product's premium quality. The new packaging also features several educational icons, including Best Choice, Good Choice and Good Alternative seals for sustainability.
"Seafood consumers are not only concerned about their own nutrition but also share a heightened awareness of how we treat the world's oceans and local fishing communities," says Chuck Marble, chief executive officer of Elevation Brands, the parent company of the Blue Horizon Wild brand. "Wild-caught seafood feeds on natural, nutrient-dense organisms for a truer, deeper flavor. And consumers can feel good knowing that every bite promotes sustainable fishing practices while also helping to provide hard-working fishermen with a fair wage and living."
New entrées include Shrimp Penne ala Vodka, Lobster Mac 'n Cheese and Shrimp Pad Thai, available in a 9-ounce box.