Refrigerated Frozen Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Refrigerated Frozen Foods logo
  • NEWS
  • PRODUCTS
  • COLD STORAGE
    • Cold Storage Trends
    • Farm to Frozen
    • Supply Chain & Logistics
  • PACKAGING
  • TOPICS
    • Food Safety
    • Product Development & Manufacturing
    • Sustainable Solutions for Cold Foods
  • MEDIA HUB
    • Play Our Word Game
    • Podcasts
    • Videos
    • Polls
    • Webinars
  • DIRECTORIES
    • Cold Storage Construction Guide
    • Warehouse Guide
    • Food Master
  • MORE
    • Cold Chain Perspectives
    • Case Studies
    • C-Suite Q&A
    • Top 150 Processors
    • Awards >
      • Best New Retail Products
      • Cold Storage Facility of the Year
      • Processor of the Year
    • Directory of Associations
    • R&FF Store
    • Calendar of Events
    • FA&M Conference & Expo
  • EMAG
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP!
New Retail Products

Craft Brand Pizza that Screams Quality

October 29, 2013

There’s a new guy on the block and he’s not messing around.Screamin' Sicilian pizza

The Screamin’ Sicilian brand frozen pizza, from Palermo Villa, Inc., Milwaukee, Wis., is taking over freezers in Milwaukee supermarkets. The pizzas are over-topped with ingredients straight from farmers and purveyors of America’s Dairyland. 

“Screamin’ Sicilian was created to fill a specific niche for craft pizza that is unlike anything pizza lovers had previously seen in the grocery store,” says Giacomo Fallucca, founder. “This is a frozen pizza that goes beyond frozen pizzas to a level that consumers needed to go to a pizzeria for—until now. Screamin’ Sicilian is created with care like one of the first craft beers when they hit the beer category, and we expect it to have the same effect.” 

Screamin’ Sicilian brings together ingredients with over-the-top flavors atop a stone-fired, artisan crust. Each crust is then smothered with a zesty, proprietary sauce made with vine-ripened tomatoes.

Available varieties include:

  • Bessie’s Revenge (Cheese): This pizza is a monument to cheesiness with ridiculous amounts of shredded fresh mozzarella and white cheddar cheese. The pie is then topped with freshly cut, buffalo-style mozzarella cheese smuggled purchased from the finest cheese purveyors in Wisconsin. Then, it’s topped with a final layer of grated, aged Parmesan and Romano cheese.
  • Boss Hog (Italian Sausage): The secret-recipe tomato sauce is seasoned with real garlic, then topped with heaping mounds of Wisconsin whole milk mozzarella cheese and grated, aged Parmesan and Romano cheeses and savory Italian sausage.
  • Holy Pepperoni!: Screamin’ Sicilian Holy Pepperoni! is piled with spicy, chopped, thick-cut pepperoni, sauce and heaping piles of shredded whole milk Wisconsin mozzarella cheese.
  • Mambo Italiano! (Italian Combination): This pie is stacked with ridiculous amounts of whole milk mozzarella, rough-chopped, thick-cut pepperoni and huge Italian meatballs.
  • Supremus Maximus (Supreme): Supremus Maximus is dressed in the finest whole milk mozzarella cheese, heaping piles of rough-chopped, thick-cut pepperoni and enormous orbs of Italian sausage steeped with seasonings and spices. Then, it’s finished with strips of fire-roasted onions, red and yellow bell peppers and black olives.

 Screamin’ Sicilian pizzas are currently available in select grocery stores and retailers in Chicago and Milwaukee for a suggested retail price of $8.99 each.  

KEYWORDS: frozen pizza Palermo's

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

    Top of the Freezer: R&FF’s Best New Retail Products

    From BFY proteins to globally inspired treats, these...
    New Retail Products
    By: Kelley Rodriguez
  • Pasco Exterior

    Reser’s Fine Foods: From Farmhouse Kitchen to ‘Good Times’ Everywhere

    A home-based potato salad company started 75 years ago...
    Cold Foods Industry News
    By: Kelley Rodriguez
  • FromtheColdCorner-Anchor_1170x658.jpg

    EPR, Plastic Packaging for Cold Foods & More

    As consumer and regulatory pressure put plastic in the...
    Cold Foods Packaging
    By: Kelley Rodriguez
Manage My Account
  • eMagazine
  • What’s Hot in Cold Newsletter
  • Manage My Preferences
  • Online Registration
  • Customer Service

More Videos

Popular Stories

From the Cold Corner with Americold's Rob Chambers feature image

How Cold Chain Strategy Is Replacing Capacity

1170x658 of Cold Storage Podcast with Jennifer Jewers Bowlin and Craig Handy

ASRS, AI & Adaptability: What's Shaping the Future of Cold Storage

Close-up image of various frozen berries.

AFFI Pushes Supply Chain Transparency to Tackle Frozen Berry Risk

2026 Processor of the Year

 

Does your facility lead the industry? Nominate your cold storage facility today!

Events

June 17, 2025

Refrigerated & Frozen Foods’ State of the Cold Chain

On Demand Kelley Rodriguez, Editor in Chief of Refrigerated & Frozen Foods, will be joined in this 60-minute webinar by industry experts to help unpack the latest research.

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

See More Products
New Retail Products

Explore the newest flavors, textures, and innovations in the frozen food aisle!


SEE WHAT'S NEW!
Play Refrigerated & Frozen Foods’ Cool Word of the Week! There's a new word every Wednesday.

Related Articles

  • B4U

    Better4U! Owner Acquires All-Natural Frozen Pizza Brand

    See More
  • Totino's pizza sticks

    Totinos brand now includes pizza sticks, stuffed nachos

    See More
  • Milton's_Grilled Chicken & Garlic.jpeg

    Milton’s Craft Bakers Adds Grilled Chicken & Garlic to its Thin & Crispy Cauliflower Crust Pizza Line

    See More

Related Products

See More Products
  • Handbook of Meat, Poultry and Seafood Quality, second edition

  • food book.jpg

    Validating Preventive Food Safety and Quality Controls 1st Edition

  • Operations in Food Refrigeration

See More Products
×

Elevate your expertise in refrigerated and frozen foods with unparalleled insights and connections.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Service
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBLITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing