Dallas-based Dean Foods Co. revolutionized the milk category with the introduction of what is said to be the nation’s first national branded fresh white milk—DairyPure.

Ensuring that its milk starts pure and stays pure from farm to fridge, DairyPure is backed by an exclusive five-point purity promise:

• No artificial growth hormones
• All milk is tested for antibiotics
• Continually quality tested to ensure purity
• Only from cows fed a healthy diet
• Cold shipped fresh from local dairies

"We're passionate about the purity of our milk, which is why we ensure DairyPure milk meets our five-point purity promise," says Ralph Scozzafava, executive vice president and chief commercial officer. "With DairyPure, we will continue to deliver the fresh, high-quality milk our consumers have always enjoyed from their trusted, local dairies."

DairyPure milk provides eight essential nutrients—calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium. DairyPure is available in dairy cases at grocery stores nationwide in whole, 2% reduced fat, 1% low fat and skim/fat free milks in gallons, half gallons and quarts.