Darigold, Seattle, Wash.,introduced a new line of naturally white cheddar, made from the company’s farm-fresh, rBST-free milk.

"Milk is white, so your cheese should be too," says Randy Eronimous, senior director of marketing. "Darigold is thrilled to share our white cheddar with the public, after spending years perfecting the recipe. We test each batch to ensure the cheese has reached the right sharpness and flavor profile. Only the best-tasting batches make their way to store shelves. From the farm all the way to your local grocer, we control every step of the process, helping to set a high standard for our cheese. Each shred, slice, wedge and block of our white cheddar lives up to the Darigold standard."

The naturally white cheddar cheese is available in grocery stores in the Pacific Northwest in Medium, Sharp and Mexican blend in loaf, sliced, shreds or wedges. The suggested retail price for medium 12-ounce wedges is $4.99; medium 24-ounce loaves are $7.99; and medium 8 -ounce slices and shredded cheese are $3.99.