Omnitracs, LLC, Dallas, added Omnitracs Navigation to its growing portfolio of solutions.

Omnitracs Navigation uses Big Data collected from more than 250,000 customers contributing over 4 billion data points to provide critical information to drivers through a user-friendly interface with fast, near real-time updates and extensive fleet configuration options.

Omnitracs Navigation provides fleets and drivers with the following features:

Data publishing—all of the data is stored onboard with Omnitracs as the data publisher. Updates are automatically sent to the unit as the data changes, so that the unit is always current. By leveraging traditional data (e.g., posted speed and traffic light locations) combined with real-time data (e.g., current traffic and weather conditions) and Big Data (how a particular road is used at a certain time and “black spot” high-frequency accident zones), Omnitracs Navigation delivers a more consistent, predictable and accurate plan for maximizing the road network.

Actionable data—data is pulled from Omnitracs’ telematics units to build statistical models that create an enhanced, truck-preferred network that is constantly pushing new and actionable data to drivers. More than turn-by-turn instructions, this tool is constantly updated.

Driver community—Omnitracs Navigation is said to be the first tool to have a closed-loop feedback mechanism, which brings driver feedback into the data-editing process and gives them an opportunity to improve their navigation experience. The loop is closed by informing the driver of how his/her feedback was used, leading to improved driver satisfaction and retention by acting as the driver’s trusted advisor.

Omnitracs, LLC