Nestlé Prepared Foods, Solon, Ohio, re-launched the Lean Cuisine Marketplace range of frozen meals.
“We’ve committed ourselves to completely making over Lean Cuisine to align with the way people are selecting and enjoying their food,” says Jeff Hamilton, president of Nestlé Prepared Foods. “Giving shoppers choices within the frozen food aisle is a pillar of the Lean Cuisine brand, and we know that they want more than just new flavors —they want transparency around ingredients in their food, and they are seeking new approaches. We’re motivated to do what’s right for our consumers, and from the Lean Cuisine brand, offering a greater ingredient choice is something we know they want.”
These chef-inspired offerings include Vermont White Cheddar Mac & Cheese made with pasta, organic butter and no GMOs or Sweet & Spicy Korean-Style Beef, a high-protein, gluten-free option.
The new packaging features a bold, new look with striking colors and modern food photography to signal the brand’s transformation. Each sub-line has a distinct look that separates it from other lines, helping to simplify the recipe selection process.
The entire line boasts a suggested retail price of $2.99.
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