Cree expands product portfolio with new brand
Cree, Durham, N.C., expanded its product portfolio to include Essentia by Cree, a new brand of commercial lighting products that offer a broad range of high-quality lighting solutions.
Created in response to market demand, Essentia by Cree-branded products meet industry competitive efficacy of 90+ LPW and color temperatures between 2700k and 5000k.This new brand also compliments existing Cree-branded lighting products and provides more high-quality lighting solutions.
“Cree is committed to meeting the needs of our customers,” says Norbert Hiller, executive vice president of lighting. “Powered by Cree LEDs, this new product portfolio ensures that our customers have a complete line of products available from Cree with superior value and ROI that makes their lighting decisions easy.”
The Essentia by Cree lighting portfolio includes track lighting, downlights, exit and emergency lighting, flat panel troffers and outdoor flood and area lighting, and will become available beginning in March.