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New Retail Products

Unilever’s new frozen treats inspired by nostalgic favorites

Unilever new products 2016
May 18, 2016

Unilever, Englewood Cliffs, N.J., rolled out 17 new frozen treats across five of its ice cream brands— Breyers, Good Humor, Klondike, MAGNUM Ice Cream and Popsicle.

"At Unilever, we're on a consistent journey to better understand the connection consumers have to ice cream," says Nick Soukas, director of ice cream. "We've discovered that nostalgia and memorable moments are two reasons consumers enjoy ice cream. With this in mind, we've reimagined favorite flavors and pairings that cultivate great memories—like birthday cake, s'mores and chocolate and peanut butter—to surprise and delight our ice cream fans."

Breyers inspires delicious family moments
In celebration of its 150th anniversary, Breyers introduced a full-frozen twist on ice cream cake, complete with pre-portioned snack cups.

Breyers ice cream cake offers Breyers chocolate ice cream and loads of chocolatey crunchies, sandwiched between Breyers Natural Vanilla ice cream.

Breyers Chocolate Peanut Butter features Breyers chocolate ice cream made with a real peanut butter swirl for the perfect balance of rich chocolatey flavor and creamy peanut butter.

Breyers Coconut Fudge combines real coconut shreds and a fudge swirl to create the most decadent dessert combination.

Breyers chocolate snack cups feature smooth Breyers chocolate ice cream made with fresh cream and rich Dutch cocoa in a pre-portioned snack cup.

Breyers Natural Vanilla snack cups include Breyers Natural Vanilla ice cream, made with simple ingredients like fresh cream, sugar, milk and Rainforest Alliance Certified-vanilla beans in a pre-portioned snack cup.

Breyers Gelato Indulgences add new flavors to its lineup, featuring a rich trio of textures, including creamy gelato, luscious sauce and gourmet toppings. New flavors include Chocolate Fudge Truffle, Chocolate Hazelnut, Peanut Butter Chocolate and Salted Caramel Truffle.

Good Humor brings joy from ice cream truck to store freezers
Good Humor introduced new offerings designed to bring even more joy from its iconic truck to freezers.

Good Humor Double Chocolate Chip Cookie Sandwich, currently available in the Northeast, features creamy, frozen chocolate-flavored dessert coated in chocolate chips and sandwiched between two chocolate cookies with milk chocolate chips.

Good Humor OREO Cone consists of a chocolate wafer cone filled with frozen cookies and cream dessert and topped with real OREO pieces.

Klondike cooks up new S'Mores stickless bar
Klondike expanded its line of classic, stickless bars to include a S'Mores variety, featuring creamy marshmallow ice cream laden with sweet graham cracker swirls inside a breakable milk chocolate-flavored shell.

MAGNUM expands Doubles offerings
MAGNUM Ice Cream expanded itsMAGNUM Doubles ice cream line (which features two layers of decadent chocolate around a layer of sauce) to include new twists on classic flavor pairings like Double Raspberry and Double Chocolate Vanilla.

Popsicle introduces refreshing new flavors
Popsicle offers three new varieties:

Tropical Paradise, which includes Mango, Strawberry-Banana, Island Punch and Pineapple.

Sugar Free Red Classic, a better-for-you treat in Cherry, Raspberry and Strawberry.

Teenage Mutant Ninja Turtles, complete with Michelangelo, Donatello, Raphael and Leonardo, in Orange Fury, Cherry Crush, Blue Raspberry Blast and Smashing Grape.

KEYWORDS: Breyers dairy frozen novelties Good Humor ice cream Klondike MAGNUM popsicle Unilever

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