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Cold Foods Industry NewsFood Safety

Poll finds 83% of Americans support seafood traceability requirements

• Support for new seafood traceability requirements is consistent across demographic and political lines.

September 30, 2016

Oceana, Washington, D.C., released a poll revealing that 83% of Americans support new requirements focused on eliminating seafood fraud in the United States, including requiring that key information such as what type of fish it is and how and where it was caught or farmed.

The national poll, conducted by the icitizen, Nashville, Tenn., surveyed 1,000 registered American voters online from Sept. 15-19.

“From our investigations, we know that seafood fraud is a pervasive issue in the United States, but now it’s clear that Americans want a solution,” says Beth Lowell, senior campaign director. “President Obama has a legacy-building opportunity to protect Americans from seafood fraud and illegal fishing. While the proposed seafood traceability program is a great step in the right direction, it’s critical that the Obama administration and Congress commit to expanding it to include all seafood and extending it from boat to plate. American consumers have a right to know more about their seafood, including what kind of fish it is and how and where it was caught or farmed. Without full-chain traceability for all seafood, consumers will continue to be cheated, hardworking, honest fishermen will continue to be undercut and the long-term productivity of our oceans will continue to be in jeopardy. All seafood sold in the U.S. should be safe, legally caught and honestly labeled.”

Other key findings from the poll include:

  • Support for new seafood traceability requirements is consistent across demographic (gender, age, education and region) and political lines (D-87%, R-81%).
  • Seventy-one percent of Americans believe that seafood fraud is a problem in the United States.
  • Of the three-quarters of Americans that eat or purchase seafood on a monthly basis, 75% would pay more to know that their seafood is legally caught and honestly labeled.
  • Eighty-eight percent think it is important to know what type of seafood they are eating.
KEYWORDS: seafood seafood traceability sustainable seafood sustainable sourcing traceability

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