Blue Circle Foods, Washington, D.C., Kvarøy Fiskeoppdrett AS, Norway, and BioMar, Denmark, joined forces to produce salmon with double the omega-3 content.

The continued improvement of this salmon is attributed to the companies' In the Blue feed, which utilizes sustainably optimized ingredients such as microalgae and marine ingredients derived from trimmings of wild-caught fish processed for human consumption.

Unlike traditional aquaculture feed ingredients, In the Blue's fish oil undergoes a special cleaning process to remove environmental contaminants such as PCBs and dioxins.

"We're thrilled that our innovations in aquaculture have resulted in a more nutritious, clean and sustainable salmon," says Bill Cole, president of Blue Circle Foods. "Our mission is always to make responsibly produced seafood more accessible to consumers, and In the Blue feed has helped transform that goal into reality. Our salmon is currently available for purchase in both our Blue Circle Foods and Changing Seas branded smoked salmon."

In the Blue, launched in 2016, is a joint project between Blue Circle Foods, Kvarøy, BioMar and Whole Foods Market, Austin, Texas, to drive sustainability by conserving marine resources and reducing environmental contaminants in farmed salmon.

"The feed innovation of Blue Circle Foods, Kvarøy and Biomar is nothing short of revolutionary for salmon aquaculture," says Carrie Brownstein, global seafood coordinator for Whole Foods Market. "Utilizing processing trimmings and cleaning the oil not only keeps more wild fish in the ocean, but [also] greatly reduces environmental contaminants in the salmon. We're proud to partner with Blue Circle Foods by offering their innovative and sustainable products nationally in our Whole Foods Market stores."

Blue Circle Foods' farmed Atlantic salmon is sold fresh and frozen in the seafood counter at Whole Foods Market stores nationwide.