Nearly 63% of respondents said they eat yogurt because they believe it promotes good health, according to a study conducted by Daiya, Canada. The study of 1,000 adults also found that 44% of adults are open to non-dairy yogurt alternatives.
Here are some other highlights from the survey:
- Nearly 70% of adults eat yogurt three times a week or more.
- Only 28% of consumers are not concerned about the amount of sugar in their yogurt.
- 63% of respondents said they eat yogurt because they believe it promotes good health.
- 44% of adults are open to non-dairy yogurt alternatives.
- The majority (55%) of adults typically eat yogurt while on-the-go and not during a planned meal, and prefer to buy yogurt as individual snack cups (70.5%).
- Less than 50% of adults prefer dairy-based yogurts (49%).
- Approximately one third of those who enjoy non-dairy yogurts best do so because they prefer the taste over dairy yogurts.
- Nearly 50% of adults eat their yogurt with breakfast.
- Adults prefer fruity flavored yogurts (56.6%).
"Consumers are making more mindful choices when it comes to food, and we know that sugar reduction is a top priority for them," says Michael Lynch, interim CEO.