Lightlife Foods, Montague, Mass., introduced a new plant-based burger line that delivers the sensory experience consumers crave from beef burgers.

“With 40 years of leadership in plant-based food innovation, we understand taste is a priority for all consumers,” says Dan Curtin, president. “We didn’t join the plant-based category overnight—we’ve long been pioneering the industry. Our new burger is delicious thanks to decades of culinary know-how, and we know we’ll be serving up an entirely better experience for consumers who want a break from traditional meat or whose palates are craving a new adventure. It’s not science—it’s just good food.” 

The new line of products includes:

• Lightlife Plant-Based Burger. The Lightlife Burger packs 20 grams of plant-based protein per serving, with fewer, more familiar ingredients and less saturated fat.
• Lightlife Plant-Based Bratwurst Sausage. The Lightlife Bratwurst Sausage features a balanced combination of herbs and spices traditionally found in a bratwurst.
• Lightlife Plant-Based Italian Sausage. With the juicy, meaty texture of a traditional pork sausage, Lightlife Italian Sausage sizzles on a grill or in a pan.
• Lightlife Plant-Based Ground. With the same juicy texture as traditional ground beef, the Lightlife Ground is made to be a flexible fridge staple that can be used in every ground meat dish, from lasagna to tacos to chili.

“Driven by our best-in-class R&D team, we’ve been able to develop these amazing new products in record time. This core line will attract new consumers to the brand and delight those who have been on the plant-based journey with Lightlife over the last 40 years,” says Michael Lenahan, vice president of marketing. “The new branding is more vibrant and contemporary while staying true to our rich heritage in natural foods, reflecting the category’s growing consumer base. Combined with our core line innovation, the biggest campaign in the brand’s history and a rich pipeline of new products across our broad portfolio, we are excited to continue to lead this dynamic category in the U.S. and Canada into the future.”

The Lightlife Burger is available in foodservice outlets, and will be sold in grocery store shelves beginning late March, with a Canadian launch in April.