Path of Life, Chicago, debuted upgraded packaging with a fresh design to include bright colors, funny catchphrases and recipes as well as the gluten-free, Non-GMO Project Verified seal for the entire line.
"We're growing up," says Audrea Fulton, vice president of sales. "We've been in the market for three years. Now, we're ready to take the brand to the next level. Our new look and messaging set the stage for new line extensions later this fall. With the changes made to the brand, we feel consumers will resonate with our live simple messaging."
The rebrand aims to attract family-friendly Millennial shoppers who are short on time, but crave a healthy, home-cooked meal. All Path of Life sides are gluten-free, non-GMO, ready in 6 minutes or less and made with plant-based ingredients.
"The new look has attitude and brings our brand to life," adds Fulton. "It's fun, it's edgy and more informative, so consumers don't have to wonder how to use and apply the dishes – making meal prepping a breeze."