Izzy’s Ice Cream, Minneapolis, unveiled a new line of branded containers and ice cream flavors.

For instance, it replaced the white pints with brightly colored 14-ounce cups. The Izzy’s logo remains front and center, and is now flanked by fonts reminiscent of neon lights and diagonal stripes with color schemes that change for every flavor.

New to the lineup are:

Brown Sugar Bourbon, which marries a rich brown sugar base with the mellow tones of Kentucky straight bourbon whiskey.

Choco Caramel SuperStar combines thick bands of caramel and chocolate-covered rice crunch in a deep chocolate ice cream.

And, Midnight Graham Crunch entails buttery graham cracker ribbons, peanut butter swirls and chocolate chunks in a graham cracker base.