Inmar, Winston-Salem, N.C., acquired ownerIQ, Boston, to offer retailers fully integrated technology to power their digital media network.

“When an everyday-spend retailer is looking for a trusted partner to manage the distribution of their valuable shopper data, they think of Inmar first,” says David Mounts, chairman and CEO of Inmar. “We are thrilled to announce the acquisition of ownerIQ to our continuously growing technology stack. This news is about much more than just the acquisition. It marks another key milestone in the growth and momentum of Inmar’s recently launched Innovator Ecosystem and fits perfectly into our broader tech strategy and vision. The ownerIQ division of Inmar will expand the services and solutions Inmar provides for retailers and brands looking for the control and security needed to activate purchase data for media, build sales attribution capabilities and access to second-party data within the retail ecosystem unlike any other in the market.”

With the acquisition of ownerIQ, retailer partners will have access to sets of data and promotions management tools to service and support new retail ad businesses at scale. Simultaneously, Inmar plans to continue to grow and foster ownerIQ’s second-party data marketplace. 

“Since our inception, ownerIQ’s mission has always been to provide retailers and brands with a best-in-class technology and service solution to support the first and second-party data strategies that are critical to their marketing agenda,” says Jay Habegger, chief executive officer at ownerIQ. “Today, thousands of customers use our CoEx platform to power their media network, data monetization program, e-commerce and in-store sales attribution and second-party data sharing. Now as a part of the Inmar family, we have access to the resources of an incredible organization and a built-it network of retail partners that will allow us to continue our mission and set up Inmar as the leading provider in each of these categories.”