Combining a flaky, buttery, multi-layered base of a classic croissant with a rich, smooth, and plump caramel custard filling, the new offering will be rolling out at all Costco locations in Western Canada.
The transaction marks a defining step in Europastry's North American strategy, one of the most relevant and dynamic markets globally in the bakery sector.
Now the beloved baking brand is bringing that same tradition to the freezer aisle with the launch of White Lily Frozen Biscuits: ready-to-bake biscuits that deliver homemade taste and texture in under 30 minutes.
Two additional manufacturing facilities underway in Utah, Texas.
February 3, 2026
Additions include a new Viennese Pastries line, a new warehouse, research & development center, culinary academy, baking center and an automated bread line.