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Home » Authors » Marina Mayer

Articles by Marina Mayer

How Social Media Drives Expanded Consumer Base

Marina Mayer
Marina Mayer
September 5, 2013

These days, anything and everything is online. From recipes and do-it-yourself solutions to blogs and reviews, the worldwide web is chock-full of “information.”


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State of the Industry: The Shapeshifters

Frozen food processors alter the way consumers eat their fruits and vegetables.
Marina Mayer
Marina Mayer
July 15, 2013

Growing up, we were all told to eat our fruits and vegetables. “Carrots improve eyesight and spinach makes you big and strong.” But, there are easier—and tastier—ways to meet your daily recommended requirements of fruits and vegetables, and today’s frozen food processors have the solution.


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State of the Industry: The Almighty Dips & Spreads

Today’s new dips, spreads, hummus and salsa offerings deliver intense flavor and potent pairings.
Marina Mayer
Marina Mayer
July 15, 2013

To be almighty, one must be powerful and intense, much like today’s new dips, spreads, hummus and salsas.


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State of the Industry: The Invincible Desserts

Today’s frozen desserts prove to be unconquerable.
Marina Mayer
Marina Mayer
July 15, 2013

Although the frozen desserts category once struggled to survive in a world where consumers traded in their coveted sweets for an extra serving of fruits and vegetables, it sure has made quite the comeback.


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State of the Industry: The Incredible Breakfast Aisle

Today’s retail breakfast options rip through freezer cases with a convenience factor like no other.
Marina Mayer
Marina Mayer
July 15, 2013

Despite the recession, the breakfast foods category experienced a 20% increase in sales from 2007-2011, rising from $10 to $12 billion, according to Chicago-based Mintel. The study also forecasts continued growth, with the category expected to grow nearly 26% by 2017.


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State of the Industry: Going Where No Beverage Has Gone Before

Today’s beverage processors brighten up the beverage aisles with bold, yet refreshing innovations.
Marina Mayer
Marina Mayer
July 11, 2013

Energy drinks used to be feature all the powers, with their high levels of stimulants and caffeine. And, it seemed as though they were poised to take over the world.


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State of the Industry: Costumed Crusaders

Dairy processors released a bevy of new yogurt, ice cream and cheese—all dressed up with intricate flavors, nutritionals and messages.
Marina Mayer
Marina Mayer
July 11, 2013

Moooove over dairy products of the past. From yogurt and ice cream to cheese and milk, some costumed crusaders are charging through the dairy aisles, bringing exotic flavors, better-for-you flavor profiles and the message that any time is dairy time.


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State of the Industry: Evolution of a Superhero

Refrigerated and frozen meat, poultry and seafood items transform into the extraordinary.
Marina Mayer
Marina Mayer
July 11, 2013

Like any good superhero, meat, poultry and seafood processors have evolved with the times, embracing consumer demand and flexing their powers to become bigger and bolder than ever.


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State of the Industry: Magnificent Meals

Today’s meals and entrées come in all shapes and sizes, yet share one thing in common—a vintage appeal.
Marina Mayer
Marina Mayer
July 11, 2013

Superheroes don different costumes and hold different powers. Whether it’s to counter crime or combat supervillians, they all possess a little something magnificent. But, at the end of the day, it’s not about being different—it’s about being exotic, purposeful and stellar.


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State of the Industry: Churning up the Competition

Today’s foodservice dairy items slice through in-store delis and serve up nicely on restaurant menus.
Marina Mayer
Marina Mayer
July 11, 2013

From cheese sold in the deli to self-serve frozen yogurt, the foodservice dairy category offers up a little something for everyone.


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