North America’s largest greenhouse lettuce grower, Revol Greens, has acquired BJ’s Produce, operating under the widely recognized Living Fresh brand, in Athens, Georgia, to establish its first East Coast greenhouse operation.

Offering one of the most robust selections of greenhouse-grown lettuce products in North America, Revol Greens is now trailblazing into a new category in the greenhouse arena with their innovative line of value-added salad kits featuring their premium whole leaf lettuces.

Revol Greens’ national growth strategy continues with the inaugural planting at its recently completed greenhouse in Tehachapi, California. In mid-September, the first harvest of a wide variety of organic baby leaf and head lettuce will follow inside the first phase of Revol Greens’ 64-acre greenhouse. The brand’s new West Coast presence will service retailers and restaurants throughout the region.

Expanding what is already one of the most diverse greenhouse baby leaf and head lettuce portfolios on the market, Revol Greens is adding a large-scale chopped romaine program with three new retail varieties available at select retailers throughout the Midwest: Premium Romaine Salad, Leafy Romaine Chop, and Vibrant Romaine Blend (SRP $2.99-$3.99 for 7.5-ounce packages). There also will be channel-specific packaging available for foodservice, serviced out of the Minnesota greenhouse.