Silk ULTRA Launches Home Gym Contest with Olympians Aly Raisman and Michael Phelps
Gym-goers and fitness buffs have been forced to flex and reimagine their workout routines during the pandemic, with home gyms creatively popping up in garages, basements and spare bedrooms across the country. But with demand for workout equipment up 500%[1] and gym supplies on endless backorder, many of these everyday athletes are missing the essentials they need for a serious workout.
Silk, America’s No. 1 plant-based beverage brand, is celebrating the release of its new high-protein beverage Silk ULTRA by giving fitness enthusiasts the chance to win the gym gear they need to keep crushing the game – from the convenience of their home. Introducing the Silk ULTRA Upgrade, which will arm athletes with hard-to-get equipment such as kettlebells, free weights, resistance bands, and an ample supply of Silk ULTRA to take them through the year. But for a chance to upgrade, they must unleash their inner beast mode by completing one of two 10-minute, high-intensity ULTRA Sweat Sessions, hosted by decorated athletes Michael Phelps and Aly Raisman.
“I’ve been so impressed by the people who are still hustling, while making the most of the limited equipment they have at home,” said Phelps, whose Sweat Session is a supercharged, muscle-building workout. “Not only does Silk ULTRA taste great, but it also provides 20 grams of complete plant based protein. Adding in the Silk ULTRA Upgrade is a great way to help up their fitness game, but first they’re going to have to sweat it out with me, because it’s all about pushing yourself.”
“I know that exercising from home during these challenging times requires a lot of flexibility and creativity,” said Raisman, who leads an energizing, timed interval Sweat Session. “No matter where they are in their fitness journey, athletes can enhance their at-home gym space to help support their fitness goals. Plus with new Silk ULTRA, which is packed with plant-based protein, they can now get the protein they want in a convenient and delicious drink.”
For the next 20 days (to celebrate Silk ULTRA’s 20 grams of protein), challenge yourself for a chance to win a Silk ULTRA Upgrade by doing the following at SilkULTRAUpgrade.com:
• Complete an ULTRA Sweat Session with Michael Phelps or Aly Raisman (trust us, it will get your heart pumping!)
• Submit a sweaty selfie to prove you did the hard work.
• Share how plant-based food and beverage options power you to perform at your best.
50 lucky at-home athletes will be randomly chosen for the ultimate ULTRA Upgrade.
“Despite current challenges, athletes are still committed to their fitness goals — no matter where they are working out — and our new plant-based protein beverage Silk ULTRA helps support their muscle maintenance and repair,” said Andrew Hartshorn, senior vice president, plant-based food and beverages for Silk. “Athletes shouldn’t have to compromise on taste, nutrition, or their home gym setup, and through the Silk ULTRA Upgrade, we’re giving active consumers a way to take their workouts to the next level.”
[1] Yelp: Local Economic Impact Report, June 2020.
About Silk ULTRA
Geared toward people who prioritize their fitness, Silk ULTRA (MSRP: $4.99 / 59-oz. carton) features 20 grams of complete plant-based protein per serving for muscle maintenance and repair. It is an excellent source of calcium and vitamins A and D, as well as vitamins B2 and B12, which help your body turn food into energy. Silk ULTRA is available in multiserve cartons with flavors including Creamy Chocolate, Unsweet and Original, which contains 2.5 times the protein of traditional dairy milk[2].
[2] Silk ULTRA Original: 20g protein per cup; Reduced Fat Milk: 8g protein per cup. USDA, ARS. FoodData Central, 2020.
About Silk
Silk was founded on a promise to make the world a healthier place. As a steward of the environment, we believe that plant-based foods are the best way to nourish people and the planet. Today we offer a broad portfolio of nutritious, great-tasting plant-based options, including soymilk, almondmilk, cashewmilk, coconutmilk, oatmilk, dairy-free coffee creamers, dairy-free yogurt alternatives and culinary options. Silk’s entire plant-based portfolio is verified by the Non-GMO Project, and we also offer Silk almondmilk and Silk soymilk in organic options.
About Danone North America
Danone North America is a purpose-driven company with a portfolio of dairy and plant-based foods. As the world’s largest Certified B Corporation, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through sustainable agriculture. Our portfolio of brands includes: Activia, DanActive, Danimals, Dannon, Good Plants, Horizon Organic, International Delight, Light + Fit, Oikos, Silk, So Delicious Dairy Free, STōK, Two Good, Vega, Wallaby Organic and YoCrunch. With more than 6,000 employees and 13 production locations across the U.S., our mission is to bring health through food to as many people as possible.
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