Perry’s Ice Cream Company, Inc. introduced Hey-Ey-Sundae!, a new flavor which blends nougat ice cream with salty caramel swirls and brownie dough pieces, the latest creation in Perry’s longstanding collaboration with the Buffalo Bills NFL franchise. The new flavor also kicks off a charitable partnership with the Buffalo Bills Foundation, to which a donation will be made for every sale. 

The name is inspired by the Bills’ “Shout” fight song and is available in 1.5-quart cartons at retailers across western and central New York and Erie. Pa., including most Tops Markets, Wegmans, Dash’s, Shurfine and Country Fair locations. It will also be available at participating Perry’s scoop shops across these regions.

Perry’s is the official ice cream of the Buffalo Bills, and Hey-Ey-Sundae! is the fourth co-branded flavor created by this partnership, following Brownie Blitz (2008), Rockpile to the Ralph (2009, the Bills’ 50th Anniversary flavor) and Sundae at the Ralph (2016).

In addition, a portion of the proceeds from every sale will be donated to the Buffalo Bills Foundation, which is dedicated to preventing child hunger, increasing access to nutritious food for families and supporting healthy eating in the western New York region. 

“Hey-Ey-Sundae! celebrates our hometown team and honors the tradition of fan-favorite Brownie Blitz,” said Robert Denning, president & CEO. “We are extremely proud to support the Buffalo Bills Foundation,” Denning added. “As we enter the holidays and winter months, hunger prevention and child nutrition becomes even more challenging, and we’re honored to partner with the Buffalo Bills Foundation to make a difference in our home town.” 

Perry’s is also the official ice cream of the Buffalo Sabres, Syracuse University Athletics, Cleveland Guardians and Columbus Blue Jackets. 

Now the 26th-largest ice cream brand in the U.S., Perry’s products can be found across New York, New Jersey, Ohio, Pennsylvania, Massachusetts, North Carolina, Washington D.C., Maryland and Virginia, covering a distribution network of more than 100,000 square miles. 

About Perry’s Ice Cream
Perry’s is a family-owned and operated fourth-generation ice cream manufacturer. With over 400 employees, Perry’s uses fresh milk and cream from local farms to proudly craft and slow-cook its ice cream for an exceptionally creamy texture and taste that consumers have fallen in love with for over 100 years.