Ithaca Hummus, the brand known for its fresh ingredients and bold flavors, announced its Fire Roasted Salsas, a trio of salsas with a smoky punch, launching the brand into a new category of zesty dips. Available in Mild, Medium and Hot!, each savory Fire Roasted Salsa delivers a zingy brightness and the same clean ingredients consumers know and love about the brand in a flavor-packed tomato-based dip.

Filling the void for fresh salsa with a homemade taste, Ithaca uses a fire roasting technique to bring out the crisp taste and smoky sweetness of each tomato while creating a unique profile comparable to a tableside, made-to-order salsa. Each of the three varieties are made with real chopped, diced, and squeezed ingredients including fire roasted tomatoes, onions, jalapeno peppers, lime juice, cilantro, garlic, salt and vinegar – without the preservatives and additives typically found in store bought fresh salsa options. Whether looking to level up snacking or mealtime, the Fire Roasted Salsas offer a bold, spicy addition to any chip, rice bowl, or tortilla, raising the bar on fresh flavors. 

“Salsa is a classic dip that has been around for years, yet the market is traditionally dominated by heavily preserved fresh options,” said Chris Kirby, CEO and founder of Ithaca Hummus. “We’ve long sensed consumer demand for a less processed option, and we’re thrilled to catapult our brand into the salsa category, building on our commitment to elevated flavors and ingredients. At Ithaca, we take pride in delivering quality dips made with only real, recognizable ingredients – without additives or preservatives you don’t want or need – and we could not be more excited to bring our new salsas to your table.” 

Ithaca Hummus Fire Roasted Salsas are plant-based, vegan, Non-GMO Project Verified, gluten-free and contain no artificial ingredients. Ithaca’s products are also free from stabilizers, binders, additives, and emulsifiers. The Fire Roasted Salsas will be available at various Whole Foods Market locations with an SRP of $6.99. 

About Ithaca Hummus
Created in 2013 by chef, Chris Kirby, Ithaca started out as a stand at the Ithaca Farmer's Market and quickly grew to become the fastest growing hummus brand in America. Ithaca is made using quality, real-food ingredients and uses High Pressure Processing to keep the ingredients fresh and full of nutrients. The brand offers nine chef-inspired hummus varieties that each showcase bold, intense flavors – Lemon Garlic, Lemon Dill, Classic, Lemon Beet, Roasted Red Pepper, Kalamata Olive, Buffalo Ranch, Everyone Bagel, and Grillo's Pickles – and Fire Roasted Salsas in Mild, Medium and Hot. Ithaca can be found in over 8,200 stores nationwide in a variety of premium, natural and conventional retailers such as Wegman's, Whole Foods, Publix, Sprouts Farmers Market, Stop and Shop, CVS, Gelson's and more.