Chefs pick top menu trends
What's hot when it comes to restaurant menu trends? The National Restaurant Association (NRA) says it put that question directly to more than 1,500 professional chefs – members of the American Culinary Federation (ACF) – for NRA's annual "What's Hot on the Menu" report.
Chefs said local and hyper-local sourcing, healthy children’s meals, sustainable seafood, and gluten-free cuisine will be among the hottest trends on restaurant menus in 2011. In addition, chefs said that mobile food trucks and pop-up restaurants will be the top operational trend in restaurants next year.
As for food, researchers found the top 10 menu trends for next year will be locally sourced meats and seafood, locally grown produce, sustainability as a culinary theme, nutritious kids’ dishes, hyper-local items, children’s nutrition as a culinary theme, sustainable seafood, gluten-free/food allergy-conscious items, back-to-basics cuisine and farm-branded ingredients.
“Our annual ‘What’s Hot’ chef survey is one of the
industry’s most anticipated and quoted culinary forecasts, largely due
to the credibility of its respondents – professional chefs that work in
some of the nation’s finest dining establishments and educate the next
generation of chefs in culinary institutions,” said Hudson Riehle,
NRA's senior vice president of Research and Knowledge Group. “The top trends identified by these culinary
professionals for 2011 are reflecting larger societal trends,
underscoring that American diners are becoming more and more interested
in what’s on their plate. Sustainability and nutrition are becoming key
themes in our nation’s nearly one million restaurants.”
Michael Ty, CEC, AAC, is ACF national president.
“Locally sourced food and a focus on sustainability is not just popular among certain segments of consumers anymore; it has become more mainstream. Diners are requesting to know where their food comes from, and are concerned with how their choices affect the world around us,” he added. “Nutrition will continue to play a key role in 2011. With the results from this survey of American Culinary Federation chefs, restaurants across America will be able to tailor their menus and better serve their guests.”
Rounding out the top 20 hot menu trends are artisan
liquor, locally-produced wine and beer, smaller portions for a smaller
price, organic produce, nutrition as a culinary theme, culinary
cocktails, newly fabricated cuts of meat, fruit/vegetable children’s
side items, ethnic-inspired breakfast items and artisan cheese.
NRA said it surveyed 1,527 ACF member chefs in October 2010, asking them to rate 226
individual food items, beverages, cuisines and culinary themes as a “hot
trend,” “yesterday’s news,” or “perennial favorite” on restaurant menus
In tune with increased consumer awareness and
interest in food sourcing and farm-to-fork practices, the leading
culinary theme revealed by the survey is sustainability, which occupies
four of the top five trends.
The top two items – both with 86 percent of chefs identifying them as a hot trend – are locally sourced meats and seafood and locally grown produce. Ranked as the third hottest trend is sustainability as a culinary theme. Hyper-local ingredients (e.g. restaurants with their own produce gardens, and chefs managing the raising and butchering of their own meat) lands at number five, with nearly eight in 10 chefs calling it a hot trend.
Nutrition – children’s nutrition in particular – is
another umbrella trend identified by the survey.
Nutritionally balanced children’s dishes is ranked the fourth hottest trend on menus next year, while kid’s nutrition as a culinary theme comes in at number six. Gluten-free and food allergy-conscious items are number eight in the trends survey, with nearly eight in 10 chefs agreeing it’s a hot trend. Nutrition and health as a general culinary theme is number 15.
Topping categories within the survey are: street food-inspired items and amuse bouche/bite-size hors d’oeuvre in appetizers; black-forbidden rice and quinoa in sides/starches; ethnic-inspired and traditional ethnic items in breakfast/brunch; house-made ice cream and bite-size items in desserts; regional and fusion in ethnic cuisines; artisan cheeses and ethnic cheeses in ingredients; sous-vide and braising in preparation methods; and specialty iced tea and organic coffee in nonalcoholic beverages.
Also included in the survey were questions about
recession strategies, operational trends, promoting nutrition and using
social media. The chefs said that offering value specials, simplifying
menus to save on prep labor and ingredients, and increased marketing
efforts were the most successful strategies for building business during
the period of economic weakness.
Thirty percent of the chefs said that mobile food trucks and pop-up restaurants will be the hottest operational trend in 2011; 18 percent said restaurants with gardens will be the top trend, and 17 percent said social media marketing. In addition, 55 percent of the chefs said they are currently using social media for professional purposes, and another 16 percent said they plan to start using such channels.
The chefs were also asked how chefs and restaurateurs
can best promote health and nutrition.
Twenty-one percent said create
diet-conscious menu selections (including lower-sodium, -calorie and
-fat items); 19 percent said increase fresh produce options on menus;
and 17 percent said get involved in school nutrition/children’s