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New Retail Products

Green Giant Valley Fresh Steamers

January 11, 2011

 

Health experts agree: eat a variety of colorful vegetables to help your family get a wide range of nutrients. But keeping a variety of vegetables on hand can be a challenge. Until now. General Mills has added four new Green Giant Valley Fresh Steamers blends with color-rich varieties.

“Fitting vegetables into your diet can be enough of a challenge, but now experts are reminding us that it’s just as important to eat a variety of vegetables to get a range of nutrients.” says Steve Finnie, Green Giant Marketing Manager. “With the four new Green Giant vegetable medleys, vegetable variety is as convenient as it is delicious, and the new Green Giant Cook Sensor means your vegetables will be perfectly steamed for optimal taste every time.”

To Finnie's last point, General Mills says it also has introduced a Green Giant Cook Sensor, which reads “done” when the vegetables reach optimal steaming in the microwave.

As for the new offerings, officials say they feature varieties such as Roma tomatoes, dried cranberries, golden cauliflower and key nutrients. Each variety contains three or more colors per blend and provides an excellent source of antioxidant Vitamins A & C, the company says.

Available in 11 oz., stand-up bags with easy-to-open tear notches, the new Valley Fresh Steamers blends include:

Nature’s Blend – Baby carrots, green beans, sliced yellow carrots and sweet red pepper strips lightly tossed in an herb-infused extra virgin olive oil sauce;

Farmer’s Blend – Cauliflower florets, sugar snap peas, julienne carrots and dried cranberries lightly tossed in a butter sauce;

Valley Blend – Broccoli florets, carrots, and golden cauliflower lightly tossed in a
garlic butter sauce;

Market Blend – Sliced carrots, zucchini, Roma tomatoes and yellow bell pepper strips lightly tossed in an herb-infused extra virgin olive oil sauce




 

KEYWORDS: frozen vegetables General Mills Green Giant steamed vegetables

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