Last year, consumers opted for portable, convenience and on-the-go breakfast options. While this trend remains true today, the most important meal of the day is now also better for you. Here’s a recap of newly released breakfast entrées and sandwiches developed for health-conscious, on-the-go consumers.

Frozen pancake batter. Batter World, Mill Valley, Calif., launched all-natural, ready-made frozen pancake batter. Fresh-frozen to preserve taste and nutrients, Batter World is packaged in easy-pour, resealable pouches—simply defrost in the refrigerator and make pancakes in minutes. The batter comes in Original, Multigrain and Gluten-Free varieties.

Breakfast sandwiches. Respect Foods, Inc., Palm Beach Gardens, Fla., unveiled a new line of frozen breakfast sandwiches made with 100% whole grain and sold in single-serve packages. Each sandwich delivers 15 grams of protein and is ready in less than three minutes. The lineup includes Apple Maple Chicken Sausage, Egg & Cheese, Turkey Bacon, Egg & Cheese and Double Egg & Cheese.

Atkins Nutritionals, Inc., Denver, Colo., went the low-carb route with Atkins Breakfast Sandwiches, what is said to be the first and only line of indulgent, low-carb breakfast sandwiches available nationwide. Each variety includes Atkins-friendly ingredients like custom low-carb English muffins, real eggs, cheeses and premium meats. The product lineup, appropriate for all Atkins Diet phases, includes Sausage with Egg and Cheese, Canadian Bacon with Egg and Cheese, Bacon with Egg and Cheese and Sausage with Egg varieties.

Vitalicious, New York, launched VitaEgg Flatbread Sandwiches, which consist of a fluffy VitaEgg topped with cheese and veggies on whole grain, high-fiber flatbread and prepared in the microwave in just over one minute. Other features include no cholesterol, low in fat, high in fiber, lower calories and sodium, rich in omega-3 DHA, contains all nine essential amino acids and made without preservatives.

Kellogg Co., Battle Creek, Mich., introduced new Eggo breakfast sandwiches, made with real eggs, melted cheese and sausage or bacon, all stacked between slices of soft waffle-style bread baked with a touch of maple flavor. They go from freezer to plate in minutes and come in Sausage, Egg & Cheese, Bacon, Egg & Cheese and Egg & Cheese varieties.

Going gluten-free. Kellogg also expanded its Eggo brand to include gluten-free waffles. Available in Original and Cinnamon, the gluten-free waffles contain 8 vitamins and minerals and are made with whole grains.

Functional still fares well. Sweet Earth Natural Foods, Moss Landing, Calif., unveiled new Functional Breakfast Burritos, made from select superfood ingredients. They come in Get Cultured!, what is said to be world’s first probiotic breakfast burrito made with heat-resistant probiotic strain Bacilius Coagulans GBI-30 6086 and developed by Ganeden Biotech, Mayfield Heights, Ohio; Protein Lover’s, featuring several of the company’s meatless Righteous Meats products, including Benevolent Bacon, new Tuscan Savory Grounds and wholesome ingredients like quinoa, fire-roasted tomatoes, basil and cheddar cheese; Get Focused!, comprised of protein, fiber, magnesium and 720 mg of omega-3s and consisting of scrambled eggs, smoked Gouda, kale and Tuscan Savory Grounds; and Lighten Up!, an infusion of spinach, black eyed peas, red bell pepper and seasoned tofu sautéed in a homemade salsa verde for a Mexican-inspired breakfast.


To learn more about these and other new retail breakfast items, go here.