Artisan-Crafted Salsas, Dips
Rojo's, Cypress, Calif., unveiled a new line of restaurant-quality salsas and dips, made in small batches using premium, fresh-cut ingredients.
"Rojo's has a rich heritage in refrigerated foods and is devoted to creating fun, flavorful salsas and dips [that] embrace the authentic quality of the very first secret family recipe made in 1965," says Mark Miller, vice president of marketing at Simply Fresh Foods, owner of the Rojo’s brand. "With its complexity of flavors, a tub of Rojo's has a way of bringing people together at parties, while also offering versatility in the kitchen that enables anyone to make zesty, healthful dishes without adding unwanted fat and calories."
Always cold-processed and never cooked, Rojo's foods contain non-GMO ingredients and zero fat or cholesterol.
New varieties include Homestyle (mild, medium, hot and single-serve), Specialty (restaurant style, Pico De Gallo, Fire Roasted), Southwest Fire Roasted, Inspired (Black Bean & Corn, Roasted Tomatillo Avocado) and Layer dips (5-Layer and Savory Black Bean).
Rojo's is available in the refrigerated dairy/deli case at more than 25,000 grocery retailers, including Walmart, Safeway, Kroger, Albertson's, Ralph's, Stater Bros., Winco and in Costco and Sam's Club stores.