Suja Juice Co., San Diego, Calif., introduced what is said to be the first ever enhanced water made with organic fruits, vegetables and vegan probiotics.
At just 10 calories and 1 gram of sugar or less, Suja Pressed Probiotic Waters contain 2 billion colony-forming units (CFUs) of vegan probiotics.
“In launching these probiotic waters, we have not only welcomed in a new generation of Suja products, but are also introducing the first-ever organic, vegan probiotic waters on the market,” says Jeff Church, co-founder and CEO. “As we enter our fourth year of business, we are continually looking at new ways to innovate the organic, cold-pressed, high-pressure processing (HPP) industry. With this launch, we are pleased to break boundaries by stepping into a new category, helping us to further reach our underlying mission of helping people live long, beautiful lives.”
Suja Pressed Probiotic Waters come in Raspberry, Ginger/Lime, Pineapple/Lemon/Cayenne and Orange/Ginger/Pineapple.
These waters will be available in Target locations nationwide beginning in February for a suggested retail price of $2.99 per 14.5-fluid-ounce bottle.