Sabra expands all-natural guacamole line
Sabra Dipping Co., Chesterfield County, Va., expanded its line of all-natural guacamole with the launch of Veggie Fusions, a new concept in packaged guacamole.
Veggie Fusions are made with Haas avocados blended with a variety of fresh cut, crisp and chunky vegetables, available in Mango Lime, Garden Vegetable and South Western.
"More than two-thirds of American consumers purchase avocados," says Tracy Luckow, marketing director. "And, we've all fallen for guacamole in a big way. In expanding our successful line of products, we kept true to what people enjoy—the chunky avocado and clean flavor while adding even more great taste by blending in the best, freshest vegetables for an absolute breakthrough in guacamole. The added benefit is not only more flavor, but [also] a reduced-fat content, which is win-win even for those of us who appreciate the good fat content in guacamole."
Veggie Fusions are sold in the deli section of grocery stores and supermarkets nationwide for a suggested retail price of $3.99 for a 7-ounce container.