Grainful, Ithaca, N.Y., unveiled new product reformulations, an updated look and feel and new packaging for its frozen entrée product line through Chobani’s Food Incubator program.

Grainful improved its frozen entrées based on consumer feedback by incorporating a new gluten-free grain blend of whole oats, quinoa and sorghum and layering on even more vegetables, proteins and bold sauces. Grainful also transitioned to using a bowl in the packaging to improve the eating experience. The packaging, created by Love & The Machine, Chicago, showcases the whole grain-based dishes front and center. Surrounding the bowls are vivid colors and custom illustrations.

The new varieties include Tuscan Bean & Kale, Unstuffed Pepper, Vegetarian Chili and Porcini Mushroom Chicken, among others.

“We are ecstatic with the results of the rebrand and quality of our products,” says Jan Pajerski, president. “The bright colors and illustrations convey our personality and passion for craftsmanship to consumers. The packaging pops on-shelf, and each box tells a wonderful story. Our products compare with grain bowls from top fast-casual restaurants—layers of nutritious whole grains, fresh veggies and flavorful sauces.”

The reformulated products are sold at leading retailers, including Wegmans, ShopRite, Safeway, HEB, Giant Eagle and Whole Foods nationwide.