Prairie Farms, Edwardsville, Ill., welcomed spring with new MOOOO-licious milk flavors, including Chocolate Marshmallow, Strawberry Crème, Orange Crème and Egg Nog.
"Our new MOOOO-licious milk flavors welcome spring in the sweetest way possible. Whether it's a craving for chocolate, strawberry or an orange creamsicle, Prairie Farms has a flavor for everyone," says Rebecca Leinenbach, vice president of marketing and communications. “Offering consumers a variety of fun flavors throughout the year allows Prairie Farms to build on our leading market position as the top brand in the flavored milk category.”
Prairie Farms’ MOOO-licious packaging boasts colors and illustrations that differentiate between milk flavors. For each of the four varieties, a playful cow floats in a flavor-coordinated ring in a whimsical sea of milk. Each quart carton has a pastel background with illustrations of flavor elements found in the products, like strawberries, marshmallows, orange crème swirls and dark chocolate bars.
These new flavors are available now through May retail outlets throughout the Midwest and South for a suggested retail of $2.40 per quart.