True Food Innovations acquires Chef’d’s assets
True Food Innovations acquired all Chef'd assets, including plant, property, equipment, brand and intangible assets, and plans to consolidate these assets into True Food Innovations.
True Family Enterprises, Newport Beach, Calif., and its wholly owned subsidiary True Food Innovations, also based in Newport Beach, acquired the assets of Chef'd, Los Angeles.
Chef'd recently ceased operations citing funding and expense issues. True Food Innovations acquired all Chef'd assets, including plant, property, equipment, brand and intangible assets, and plans to consolidate these assets into True Food Innovations.
"We are looking forward to working with brands and former customers as we restructure and operate the Chef'd assets," says president, Robert Jones, who previously served as senior vice president business development at Chef'd. "We have already developed and are in market with long shelf-life retail meal kits under the brand of True Chef, so we seized the opportunity to acquire the assets and brand of Chef'd, as the transaction will be accretive to our business from Day 1. We believe the retail channel will continue to grow, and we will concentrate our efforts on that portion of the Chef'd business."
True Food Innovations provides manufacturing services, turnkey product development, high-pressure processing (HPP) packaging solutions and customer partnerships to introduce first-to-market, private label meal kits and retail-ready HPP products both domestically and internationally. Through its sister company True Fresh HPP, True Food Innovations develops and manufactures food products that utilize HPP technology and an all-natural USDA- and FDA-approved process.
"Our unique position as a leader in the HPP processor field enables us to service a large capacity of retail customers. Additionally, our team of food scientists and culinary experts are constantly innovating ways to utilize our HPP technology, which has allowed us to create longer lasting meal kits and other food products that carry a fresh, clean label and longer shelf life, which will perform well within the retail marketplace," says Alan True, founder and CEO of True Fresh HPP/True Family Enterprises.