American Foods Group, Green Bay, Wis., in collaboration with Beef. It’s What’s For Dinner., which is funded by the Beef Checkoff Program, created Steak Bowl meal kits.

These kits create a complete beef meal featuring globally inspired flavors. Meal options include Korean Style Bulgogi Beef Bowl, Steak Burrito Bowl, Steak & Tzatziki Bowl and Steak and Mash Bowl.

Best New Retail Products Contest Nominee 2019

Click the badge to see the rest of the nominees!

“We are really excited to see these beef meal kits come to fruition," says Shenoa French, director of manufacturer engagement at the National Cattlemen’s Beef Association, a Centennial, Colo.-based contractor to the beef checkoff. “Beef. It’s What’s For Dinner. understands that people want quick, delicious, healthy options, and we are happy [to] deliver that in one package that people can be excited to serve to their loved ones.”

These Steak Bowl meal kits are available in 1,500 Walmart stores nationwide for a suggested retail price of $12.48-17.99. Each beef meal kit feeds 4-6 people in under 30 minutes.

back to Best New Retail Products