Smithfield Foods brands foodservice business as Smithfield Culinary
Smithfield Culinary—historically recognized as Smithfield Farmland—has evolved from simply selling products to positioning culinary arts as a key cornerstone of its business model.
Smithfield Foods, Inc., Smithfield, Va., introduced Smithfield Culinary, the company’s new foodservice portfolio.
From establishing chef advisory boards and forming product innovation labs, to partnering with leading culinary schools, Smithfield Culinary—historically recognized as Smithfield Farmland—has evolved from simply selling products to positioning culinary arts as a key cornerstone of its business model.
“Our company – a leader in pork, value-added protein specialties and now culinary arts – is driven by those who have a passion for great food blended with insights and innovation,” says Chip Morgan, director, marketing brand strategy, Smithfield Culinary. “The new Smithfield Culinary name encapsulates all of the effort that we have put toward immersing our brand within the culinary community, resulting in better programs and services that inspire those cooking with and consuming our products.”
Through Smithfield’s innovation centers, chefs, culinary partners, extensive research and development and commitment to sustainability, Smithfield Foods’ foodservice brands that fall within the Smithfield Culinary umbrella include Carando, Curly’s, Eckrich, Farmland, Margherita and Smithfield.