Rich Products, Buffalo, N.Y., developed what is said to be the first HEATH Ice Cream Cake.

This new premium ice cream cake features crushed pieces of real HEATH Milk Chocolate English Toffee Bar layered between smooth vanilla ice cream, and finished with chocolate whipped icing and HERSHEY’S chocolate syrup drizzle.

"HEATH is one of the most sought-after ingredient mix-ins at ice cream shops across the country, so creating this new HEATH ice cream cake, the only one of its kind, is a product we know consumers will crave,” says Kimberly O’Brien, shopper marketing manager, in-store bakery and deli division.

Shoppers can find it at Shop Rite, Publix, Stop & Shop, Meijer, Tops, Market Basket, Acme and Hy-Vee.