Articles Tagged with ''rebranding''

ARYZTA North America has announced it has changed its name to Aspire Bakeries, a name reflecting the direction the company aims to continue to move – upwards. Following the sale to private equity firm Lindsay Goldberg earlier this year, the company set out to reintroduce itself with a new name while continuing to focus on growth across its three core brands: La Brea Bakery, Otis Spunkmeyer, and Oakrun Farm Bakery. 

Memphis Meats, a leading company in cell-cultured meat, poultry and seafood has changed its name to UPSIDE Foods. This signifies the company is now ready for business with its first consumer product: chicken.

Over the past several years, frozen appetizers, entrees and snacks have seen significant year-over-year growth. Sigma U.S. saw this as an opportunity to reinvent a long-standing business in its portfolio.

SpartanNash announced it has realigned its BRT Indianapolis and Managed Freight Minnesota teams into one organization and rebranded as SpartanNash Logistics. The centralized third-party transportation logistics solution will enable SpartanNash to better serve its more than 150 corporate-owned retail stores in nine states, independent and national account customers nationwide, U.S. military commissaries and exchanges and third-party logistics customers.  

My/Mo Mochi Ice Cream, has rebranded the company and will now be called My/Mochi. The four-year-old brand, with roots in a 100-year old family business and mochi tradition, also introduces new packaging, a product free of corn syrup, and non-GMO ingredients.

February marks the arrival of Must Love, the newly rebranded non-dairy ice cream made with simple, recognizable, better-for-you ingredients that delivers a distinctive and delectable experience. Formerly on the market as Hakuna Banana and Totes Oats, these two product lines have united to become Must Love. A full range of products, encompassing pints and bars, is now available at all Sprouts locations. Additional retailers across the U.S. will continue to be added into the spring.

GT's COCOYO, from the maker of the world's best-selling Kombucha brand, GT's Living Foods, debuted refreshed labels that bring a brighter and bolder atmosphere to the stark white yogurt aisle. GT's COCOYO is crafted with raw young coconut meat and cultured to probiotic perfection, unlike the traditional yogurt category that is primarily based on dairy. This rich, creamy, and fully fermented coconut yogurt takes the digestion support and immunity-boosting benefits the company is known for beyond its beverage line, creating a complete and nutritious offering of probiotic diversity.

The J.M. Smucker Co. unveiled a new logo and updated corporate identity to better reflect the company’s diverse portfolio, category expertise and multi-generational appeal.