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Weight Watchers International Inc. is literally taking a fresh approach to packaged food sales.

Frozen entree leader Nestle Prepared Foods is expanding its reach into prepared snacks and side dishes.

General Mills has added four new Green Giant Valley Fresh Steamers blends with color-rich varieties.

JTM Food Group says foodservice trends directed the company's latest new products.

Got a taste for a soup and sandwich but don't want to battle restaurant traffic? Now there's no need, according to Nestle Prepared Foods, Solon, Ohio.

It's an interesting contrast of thick and thin. Citing increased consumer demand for Thin & Crispy frozen pizzas, Newman's Own Inc., Westport, Conn., is bulking up its specialty frozen pizza line -- and adding three more flavors to national distribution.

Want to go bowling? Helen's Kitchen, Irvine, Calif., says its two new frozen Burrito Bowls offer consumers a "delicious, nutritious and convenient meal at home, at work or on the go."

Natural and organic  foods specialist Amy's, Santa Rosa, Calif., says its new frozen entrees won't weigh you down with the wrong types of ingredients.

They say one good turn deserves another. So too, one good new product deserves another, according to SeaPak Shrimp Company, St. Simons Island, Ga.

McCain Foods' latest new frozen potatoes appeal to consumers on several levels.