The updated packaging comes from the Rich Products division behind some of the most beloved ice cream cakes in the freezer aisle, including Carvel, Oreo, Reese’s, Funfetti and Jon Donaire.
Two additional manufacturing facilities underway in Utah, Texas.
February 3, 2026
Additions include a new Viennese Pastries line, a new warehouse, research & development center, culinary academy, baking center and an automated bread line.
Named after the “First Penguin” theory—often used to describe those willing to be the first to test uncharted waters amid unknown risk, and lead others—the program recognizes individuals who demonstrate leadership potential.